Employer Branding and the Employee Value Proposition, Can Sri Lankan Organizations Win the War for Talent?
In the increasingly competitive and globalized labor market, talent management, that is, attracting and retaining the best talent has proven to be one of the most significant strategic challenges faced by organizations. In the case of Sri Lanka, where the movement of skilled workforce has raised to historical highs during the post economic crisis period, the capacity to build an attractive employer brand and Employee Value Proposition has transformed into a marketing exercise to an imperative of HR. This raises an important question, Are organizations in Sri Lanka spending money on true employer branding or are they losing the talent wars by making empty promises and creating perception reality gaps? Figure 1: Signaling Theory in the case of Employer Branding Source: Adapted to (Spence 1973) The signaling theory as first created by (Spence, 1973) within the labor market economics is a very potent theory of interpreting how firms signal their appeal to potential and existing e...